Make the product feature the front and centre of the communication. Sharing more sights about the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas said, 'Sometimes all it takes is going back to basics. In a never-seen-before pairing, the Ishaan Khatter – Rahul Bose duo fit the roles perfectly with their sense of humour and comic timing. Despite the light-hearted tone of the films, it remains aspirational and premium to draw in the right target audience of professionals. The sarcastic and witty banter between the characters which leads to each feature reveal keeps the films light, special and yet slightly professional. The conversations revolve around a senior, experienced businessman and the young, tech friendly entrepreneur who introduces a smarter way of making perfect presentations, using the HP Spectre. The situations involve conversations between the two characters – Ravi (Rahul Bose) and Kunal (Ishaan Khatter) – with simple interactions that ease into a tech benefit for a reveal at the end of each of the films. The films show an interplay between two start-up business partners who are poles apart but are always looking to create the best version of themselves. We hope to inspire everyone to ‘Be your Best You’ as you navigate seamlessly across the hybrid environment.” The campaign brings alive 3 such truly unique features. Talking about the campaign, Prashant Jain, chief marketing officer, HP India said: “The AI BASED features of the new HP Spectre line-up are designed to help you thrive in today’s hybrid world.

Each film highlights how the end user benefits from these smart features in a relevant yet appealing manner. Lowe Lintas creates entertaining situations through the new films to highlight these 3 key features. The new HP Spectre comes loaded with intelligent AI-powered features, such as Gesture Control, Auto Framing and Glam Cam. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to professionals, young, and experienced, enticing them with the laptops’ intelligent tech and new smart features. One of the leading brands in the laptops category, HP India, has recently launched its latest range of HP Spectre laptops with a multi-film campaign.

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